Product Description
Creating Powerful Radio
For Managers, Programmers and Talent

* GROW AUDIENCES – Increase your ratings! LifeStage Demographics: Know your audience and how they listen.

* PROGRAMMING Build exciting programming – even on dull news days – with proven techniques to guide programmers and talent to the next level of performance.

* NEWS: Write, produce and deliver powerful news. Learn multiple version techniques and much more.

* PERSONALITY Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best.

* TALK Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big.

* INFORMATION Break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the multi-version method.

* PROMOTIONS Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials

* AIRCHECKING A comprehensive step-by-step guide to show prep and effective airchecking.

Valerie Geller is an internationally acclaimed broadcast consultant working with stations that emphasize news, talk, information and personality radio.

www.gellermedia.com

* GROW AUDIENCES – Increase your ratings! LifeStage Demographics: Know your audience and how they listen.

* PROGRAMMING – Build exciting programming – even on dull news days – with proven techniques to guide programmers and talent to the next level of performance.

* PERSONALITY – Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best.

* TALK – Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big.

* INFORMATION – Break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the “multi-version” method.

* PROMOTIONS – Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials

* AIRCHECKING – A comprehensive step-by-step guide to show prep and effective airchecking.
Creating Powerful Radio: Getting, Keeping and Growing Audiences News, Talk, Information & Personality Broadcast, HD, Satellite & Internet